According to an article posted today on talkingretail.com, Hershey has appointed Euro Food Brands for a UK sales push. EFB will be the official importer and distributor partner in the UK. EFB believes that there are clear growth opportunities in the UK through both everyday purchasing and via seasonal and gifting occasions. Stephen Barlow, Managing Director of Euro Food Brands, says: "Hershey's has a phenomenal potential in the UK market with such a portfolio of iconic brands."
Looks like Hershey is not the only organization to think of their iconic brands as a competitve advantage....I'd say I have to agree with them!
http://www.talkingretail.com/products/product-news/16138-hershey-appoints-euro-foods-group-for-uk-sales-push.html
I never would have thought that a company as old and large as Hershey would not have already had a presence in the UK Market. Very interesting.
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