This is just a very brief bit of the article. It is a unique idea, but I wonder how many people will take advantage of it and how much it will cost Hershey to administer. When I visited the program’s website, it says that the voucher for a free visit with a registered dietician has ended. However, there is a link to help you find a RD if you are interested in meeting with one on your own.
9/15/10
Hershey Center for Health & Nutrition and American Dietetic Association Unveil National Initiative to Cover the Cost of Registered Dietitian Visits for Consumers |
Initiative Kicks Off MODERATION NATION, Program that Features Host of New Tools and Resources to Educate People on How to Achieve Balance through Moderation The Hershey Center for Health and Nutrition (HCHN) has joined with the American Dietetic Association (ADA) to unveil Moderation Nation, a new program which kicks off by providing complimentary visits with ADA member registered dieticians to consumers, age 18 or over. Moderation Nation seeks to educate people on how to achieve balance in their lives through moderation, both in nutrition and physical activity. The program features online and face-to-face engagement tools, such as Moderation Menus and a new iPhone mobile application, to help people understand what moderation means for them and their families and how to apply it to their everyday lives. While the concept of moderation has been espoused for decades, this campaign represents one of the first concerted efforts to turn the theory of moderation into practice on such a widespread scale. Read the whole article here: http://www.thehersheycompany.com/news/release.asp?releaseID=1471272 |
I find it interesting that Hershey would encourage moderation even for their product. Most companies would shy away from that. It is nice to know that companies like Hershey's are doing this.
ReplyDeleteI agree with Jerry. You would think companies would want to push their products on consumers. It is very repsonsible of Hersheys's implement this program and try and educate people on moderation in nutrition and physical activity.
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