On November 2nd, The Hershey Company elected J.P. Bilbrey to the newly created Chief Operating Officer position. The position will focus on the day-to-day operations and the supply chain. It is suppose to allow the CEO to focus more on the strategic and business development initiatives. "Bilbrey will also lead two new business units, responsible for building and leveraging Hershey's global brands, creating confectionery marketplace innovation and disseminating best demonstrated practices." One article mentions that he will be working to strengthen US market position & increase global competitiveness.
http://www.thehersheycompany.com/news/release.asp?releaseID=1490640
http://www.pennlive.com/midstate/index.ssf/2010/11/hershey_co_creates_chief_opera.html
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