The Hershey Company has sponsored HERSHEY'S Track & Field Games for more than 30 years. This program has introduced more than 10 million children in 3,000 communities across the U.S. and Canada to the fun and rewards of physical fitness. Children ages 9-14 compete in various track and field events, starting at the local level and progressing to state meets and the selection of regional finalists. HERSHEY'S Track & Field Games culminate in the North American Final, held in Hershey, Pennsylvania. Each year, finalists from each region receive an all-expense-paid trip to Hershey to participate in the North American Final.
http://www.thehersheycompany.com/social-responsibility/commitment.asp
Interesting find. I had not heard of these games.
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