Sunday, September 26, 2010

Strengths & Weaknesses

Strengths: 
Strong brand image
Diversified products
Strong customer relationships

Weaknesses: 
Strong dependence on US market
High level of borrowing

3 comments:

  1. Is there a reason Hershey's is so dependant on the U.S. market rather than a more global spectrum?

    ReplyDelete
  2. Hershey has definitely made a name for itself. I personally like Hershey's chocolate better than Godiva or other more expensive brands.

    ReplyDelete
  3. Landon, I am starting to get the feeling their "hometown" focus is holding them back from being more competitive globally. In keeping with the traditions the Hershey company and Milton Hershey's vision for the company, they outsource very little & try to keep the majority of their production in central PA and the US.

    ReplyDelete